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Our Approach

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CHANGES BRING OPPORTUNITIES

Changes in society and consumer behavior create new opportunities for companies and their brands. To detect and transform those changes into opportunities, we rely on a simple, yet profound approach:

  • We look beyond your industry and take a broader view of the changes that are taking place in the overall environment.
  • We do not only stay current with trends but always ask 'So what'? and 'What will this mean?'
  • We use a variety of innovative research, design thinking and strategic planning techniques.
  • We only hire team members who can master the fusion of business logic and creativity.
  • We do not look for futuristic visions and product concepts but rather for creative ideas and solutions that have meaning for people because they connect with everyday life.

Want to learn more? Always happy to hear from you.

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Our Services

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We work with clients across a wide range of market sectors who want to innovate and grow. To support their desires for new ideas and actionable insights we offer the following services:

  • RESEARCH Trend Reports and Presentations // Consumer Insights // Ethnography and Semiotics // Brand Audits // Trend Gap Analysis // Concept Testings and Evaluations // and beyond
  • STRATEGY Opportunity Identification and Development // Brand Evolution Programs // Growth Strategies // Marketing and Communications Strategies // Vision & Mission Development // and beyond
  • IDEATION Trend Workshops // Beyond Days and Management Think Tanks // Innovation Labs and Brainstorming Sessions // Product and Service Concepts // Brand Development // and beyond
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Our Twitter Stream

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Our Flickr Photos

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flickr.beyondlabs.cc

We are a forward-thinking consulting firm that specialises in strategy, marketing, innovation and beyond. We help companies translate trends into business opportunities, stay ahead of the competition and grow their business by helping them understand people, culture and change.

T: +49 (0)40 43 21 38 01
hello@beyondlabs.cc

Imprint

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  • CONTACT INFORMATION beyondlabs GmbH
    Eimsbütteler Str. 64
    22769 Hamburg

    T: +49 (0)40 43 21 38 01
    F: +49 (0)40 43 21 38 28
    hello@beyondlabs.cc

  • Managing Partner Oliver Perzborn
  • Commercial Register Hamburg HRB 11 118
  • Tax Identification Number DE266829696
  • Copyright beyondlabs explicitly forbids the downloading or re-purposing of any text, audio, visual, programming or design data without prior written consent from beyondlabs GmbH.

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Need help?

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ALWAYS HAPPY TO HEAR FROM YOU

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Join Our Team

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  • JOBS We look for smart and extraordinary people from diverse backgrounds to help us deliver great work to our clients. If you have talent, intelligence, experience in strategy, marketing and innovation projects as well as a passion for trends and brands, we’d love to hear from you.
  • FREELANCE We’re always interested in continuing to build our network of experienced freelancers (especially trends and consumer insight specialists, design thinkers and product designer). If you’re interested in freelancing at beyondlabs, we’d love to hear from you.
  • INTERNS We are looking for candidates with design, marketing and communications background to work for approx­imately 3-6 months in our Hamburg office. You should demonstrate an ability to work across a range of projects and will help us prepare trend reports, client presentations and workshops.
Send your resume (pdf only) to

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Oliver Perzborn

Oliver Perzborn

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POSITION

  • beyondlabs GmbH
    Founder/Managing Partner

SIDELINE JOB

  • Apr 2006 – Present

    Muthesius Academy of Fine Arts and Design
    Lecturer Marketing/Design Management

    Founded on 1st January 2005, the Muthesius Academy of Fine Arts and Design in Kiel is Germany's northern­most and youngest school of higher education devoted to the systematic study of art and design.

EXPERIENCE

  • Apr 2009 – Dec 2009

    perzborn brand consulting
    Freelancer

    SCOPE: Brand Consulting, Trend Research, Consumer Insights, Strategic Planning

  • Jan 2008 – Mar 2009

    REINSCLASSEN
    Managing Director

    SCOPE: Branding, Corporate Identity, Corporate Language, Naming, Advertising & Communication Strategy, Innovative Marketing Programs

    CLIENTS: Bosch, Dräger, Hamburg-Mannheimer, Hugo Boss, Ikea, Lexware, Otto Group, Ravensburger, Sony Ericsson, Westfälische Provinzial Versicherung, Yello Strom

  • Apr 2002 – Dec 2007

    Trendbüro
    Managing Director

    SCOPE: Consumer Insights, Trend Research, Brand Strategy, Marketing Strategy, Innovation Strategy

    CLIENTS: Bauer Verlag, Braun, Casio, Deutsche Post, Deutsche Telekom, Dresdner Bank, EnBW, Fraport, Gruner + Jahr, Karstadt, Lego, O2, Obi, Procter & Gamble, Radio Marketing Service, Ratiopharm, Sächsische Staatsoper Dresden, Sharp, Shell, Siemens, Symrise, Tchibo, Unilever, Union Asset Holding, Veltins, Villeroy & Boch, Visa, Volkswagen

  • Apr 2001 – Mar 2002

    Jung von Matt
    Senior Strategic Planner

    SCOPE: Consumer Insights, Brand Planning, Advertising and Communication Strategy, Concept Development and Testing/Evaluation

    CLIENTS: BMW, Mini, Sparkasse, Telefonica/Group3G, Diebels, TV Spielfilm, n-tv

  • Jan 2000 – Mar 2001

    Trendbüro
    Strategic Planner

    SCOPE: Consumer Insights, Trend Research, Brand Strategy, Marketing Strategy, Innovation Strategy

    CLIENTS: Beiersdorf (Nivea for Men), E-Plus, Lufthansa, Phillip Morris (Marlboro), Tchibo, Quelle, Gruner + Jahr, Burda, Microsoft Deutschland/MSN

  • Jan 1997 – Dec 1999

    Institut für Kultur-Markt-Forschung
    Co-Founder/Partner

    SCOPE: Market research and marketing consulting for museums, orchestras and other cultural institutions

    CLIENTS: Konzerthaus Berlin, Festspiele Mecklenburg Vorpommern, Ohnsorg- Theater, Rundfunk-Orchester- & Chöre GmbH Berlin, Partner für Berlin/ Gesellschaft für Hauptstadtmarketing, Volkstheater Rostock

Education

  • 1994 – 1999

    Universität der Künste Berlin

    Diplom-Kommunikationswirt // Marketing Communications

  • 1995 – 1997

    Hochschule für Musik Hanns Eisler Berlin

    Diplom-Kulturmanager // Kultur- und Medienmanagement

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